Primary sources
McDonald's logo. N.d. Logo ResourcesWeb. 1 Dec 2012. <http://www.yourlogoresources.com/mcdonalds-logo/>. The McDonald’s logo is well known and represents the Corporation around the world with the golden arches
Krystal, , and Krystal. Day 41 - McDonald. 2011. My HealthologyWeb. 1 Dec 2012.
Brown, Janice. Richard "Dick" and Maurice "Mac" McDonald. 2011. New Hampshire's History blog, New Hampshire. Web. 1 Dec 2012. A picture of the McDonald brothers, creators of McDonalds. First McDonald's in California run by the McDonald brothers.
Felsenthal, Sandy. McDonald’s Corporation: first McDonald’s restaurant. N.d. Britanica kids, Illinois. Web. 1 Dec 2012. First McDOnalds opened by Ray Kroc. Today it is a Museum in Illinois.
Sampieri, Steven. McDonald's Playland . N.d. Retro JunkWeb. 1 Dec 2012. First McDonalds characters used to advertise Happy Meals and attract the children through McDonalds palyland.
SBI, . Ray Kroc Leadership Case Study. 2012. Leadership with youWeb. 3 Dec 2012. <http://www.google.com/imgres?q=ray kroc&num=10&hl=en&tbo=d&biw=1024&bih=571&tbm=isch&tbnid=Hwp88AverR7EOM:&imgrefurl=http://www.leadership-with-you.com/ray-kroc-leadership.html&docid=6qyu_l-kXJRGYM&imgurl=http://www.leadership-with-you.com/images/raykroc.jpg&w=290&h=437&ei=sU66UJ7aD5Gy8ASjrIGQCA&zoom=1&iact=hc&vpx=525&vpy=134&dur=1875&hovh=276&hovw=183&tx=156&ty=172&sig=107367138850533759261&page=1&tbnh=169&tbnw=127&&ndsp=12&ved=1t:429,r:9,s:0,i:143>. Ray Kroc worked with the founders of the McDonald’s business to expand the corporation. Picture shows him proudly eating a McDonald’shamburger.
Montone, Christian. 1940s Kitchen Ladies Illustration Vintage Advertisement Baking Goods Americana Women. 2010. FlickrWeb. 1 Dec 2012. Typical Kitchen in the 1940s shows some characteristics of that time period.
Archives, National. United States. U.S. department of agriculture. United States Department of Agriculture Nutrition Chart, 1943. College Park: , 1943. Print. A U.S. government chart that recommends Americans should eat some foods from each of the 7 basic food groups.
Marsh, Dorothy. Good Housekeeping Cook Book. 7th ed. New York: Farrar & Rinehart, Inc., 1944. Print. This primary source is an example of the average healthy diet that was common before fast food became more common in the average american diet.
HAMBURG HEAVEN. N.d. Los Angeles Public Library, Los Angeles. Web. 1 Dec 2012. A Menu from the 1940s is used to compare the average price of a hamburger to the price of a hamburger at McDonalds.
"McDonalds Happy Meal Commercial." McDonalds: 1990. Web. 1 Dec 2012. Ad shows how the Happy Meal commercial will convince parents to bring their children to McDonalds.
Dhavale, Pri. www.slideshare.net. Slide Share, 17 2012. Web. 2 Dec 2012. Shows the successful Marketing strategies McDonalds uses.
The beginning of Mac. 2010. Back to retroWeb. 1 Dec 2012. <http://back2retro.wordpress.com/category/informations/page/2/>. Speedee logo recognized as an early McDonalds character.
Hawk, Thomas. McDonald's Speedee Service Menu. 2009. Flickr, Chigago. Web. 13 Dec 2012. Shows the minimal menu items the McDonalds brothers cut it down to and shows $0.15 low price burgers.
D., Sheri, dir. 2010 Global Marketing. 2010. Film. 12 Nov 2012. <http://2010globalmarketing.wordpress.com/2010/07/18/embracing-cultural-needs-in-a-global-market/>. Displays popular local meals found in China, India, and Europe.
Terrance, Paul. "McDonald's across the world." Business Management . N.p., 27 2009. Web. 3 Dec 2012. This article Speaks about McDonald’s dominance throughout the world.
Seah, David. Hamburger Variations. 2005. David SeahWeb. 3 Dec 2012. Picture of a Rice Burger, popular specialty meal in Japan at McDonald’s.
Zach, Tropf. Chicken Maharaja Mac/McCurry. 2009. GunaxinWeb. 1 Dec 2012. Shows how the Indian Menu does not include pork and beef but has vegetable items.
McDonald's across the world. N.d. Business Management EUWeb. 12 Nov 2012. Displays popular local meals found in China, India, and Europe.
Lacheen, Harry. McDonald's Q4 Earnings. 2009. Seeking AlphaWeb. 1 Dec 2012. Typical Japanese McDonald’s restaurant to sit and eat.
Lam, Andrew. American Fast Food Is Leading to Obesity in Asia. N.d. Organic ConnectionsWeb. 1 Dec 2012.Shows McDonald’s in a high class Japanese area, McDonald’s is a classier restaurant in Japan than it is in the United States.
. "MCD Income Statement." Yahoo Finance. Yahoo.inc, 31 2011. Web. 3 Dec 2012. <http://finance.yahoo.com/q/is?s=MCD&annual >. Provided the income statement for McDonalds for 2011, 2010, and 2009.
The Fries That Bind Us. N.d. n.p. Web. 1 Dec 2012. <http://djdesignerlab.com/wp-content/uploads/2011/june/infographics/infographics_10.jpg>. Provided an important infographic about Mcdonalds.
Heyes, J. D. "Natural News." Natural News. n. page. Print. <http://www.naturalnews.com/032181_job_creation_McDonalds.html>. Showed a recent boom in the hiring from McDonald’s.
. "Meats." McDonalds. N.p.. Web. 3 Dec 2012. <http://www.mcdonalds.com/us/en/food/food_quality/see_what_we_are_made_of/your_questions_answered/meats.html>. Showed how McDonalds uses local resources for its food.
2009 Store Shoot. N.d. n.p. Web. 1 Dec 2012. <http://www.mcdonalds.co.uk/content/dam/UK01NewsAssets/Press releases/Best places to work/AGM 2009 Store Gives a picture of picture perfect work at McDonald's.
Mcdonlads_employees. N.d. n.p. Web. 1 Dec 2012. <http://f00.inventorspot.com/images/mcdonalds_employees.jpg>. Gave a sort of comic images of McDonald’s staff.
. "2008 Highlights." worldwide corporate responsibility report r e s p o n s i b l e f o o d f o r a s u s ta i n a b l e f u t u r e . N.p.. Web. 1 Dec 2012. Gave information abot the different conservation efforts
N.d. n.p. Web. 1 Dec 2012. <http://timeoutchicago.com/sites/timeoutchicago.com/files/imagecache/timeout_492x330/378.wk.fob.wuwt.jpg>.
Two Cows. N.d. Farm PowerWeb. 1 Dec 2012. <http://www.farmpower.com/Two cows.JPG>.
Krystal, , and Krystal. Day 41 - McDonald. 2011. My HealthologyWeb. 1 Dec 2012.
Brown, Janice. Richard "Dick" and Maurice "Mac" McDonald. 2011. New Hampshire's History blog, New Hampshire. Web. 1 Dec 2012. A picture of the McDonald brothers, creators of McDonalds. First McDonald's in California run by the McDonald brothers.
Felsenthal, Sandy. McDonald’s Corporation: first McDonald’s restaurant. N.d. Britanica kids, Illinois. Web. 1 Dec 2012. First McDOnalds opened by Ray Kroc. Today it is a Museum in Illinois.
Sampieri, Steven. McDonald's Playland . N.d. Retro JunkWeb. 1 Dec 2012. First McDonalds characters used to advertise Happy Meals and attract the children through McDonalds palyland.
SBI, . Ray Kroc Leadership Case Study. 2012. Leadership with youWeb. 3 Dec 2012. <http://www.google.com/imgres?q=ray kroc&num=10&hl=en&tbo=d&biw=1024&bih=571&tbm=isch&tbnid=Hwp88AverR7EOM:&imgrefurl=http://www.leadership-with-you.com/ray-kroc-leadership.html&docid=6qyu_l-kXJRGYM&imgurl=http://www.leadership-with-you.com/images/raykroc.jpg&w=290&h=437&ei=sU66UJ7aD5Gy8ASjrIGQCA&zoom=1&iact=hc&vpx=525&vpy=134&dur=1875&hovh=276&hovw=183&tx=156&ty=172&sig=107367138850533759261&page=1&tbnh=169&tbnw=127&&ndsp=12&ved=1t:429,r:9,s:0,i:143>. Ray Kroc worked with the founders of the McDonald’s business to expand the corporation. Picture shows him proudly eating a McDonald’shamburger.
Montone, Christian. 1940s Kitchen Ladies Illustration Vintage Advertisement Baking Goods Americana Women. 2010. FlickrWeb. 1 Dec 2012. Typical Kitchen in the 1940s shows some characteristics of that time period.
Archives, National. United States. U.S. department of agriculture. United States Department of Agriculture Nutrition Chart, 1943. College Park: , 1943. Print. A U.S. government chart that recommends Americans should eat some foods from each of the 7 basic food groups.
Marsh, Dorothy. Good Housekeeping Cook Book. 7th ed. New York: Farrar & Rinehart, Inc., 1944. Print. This primary source is an example of the average healthy diet that was common before fast food became more common in the average american diet.
HAMBURG HEAVEN. N.d. Los Angeles Public Library, Los Angeles. Web. 1 Dec 2012. A Menu from the 1940s is used to compare the average price of a hamburger to the price of a hamburger at McDonalds.
"McDonalds Happy Meal Commercial." McDonalds: 1990. Web. 1 Dec 2012. Ad shows how the Happy Meal commercial will convince parents to bring their children to McDonalds.
Dhavale, Pri. www.slideshare.net. Slide Share, 17 2012. Web. 2 Dec 2012. Shows the successful Marketing strategies McDonalds uses.
The beginning of Mac. 2010. Back to retroWeb. 1 Dec 2012. <http://back2retro.wordpress.com/category/informations/page/2/>. Speedee logo recognized as an early McDonalds character.
Hawk, Thomas. McDonald's Speedee Service Menu. 2009. Flickr, Chigago. Web. 13 Dec 2012. Shows the minimal menu items the McDonalds brothers cut it down to and shows $0.15 low price burgers.
D., Sheri, dir. 2010 Global Marketing. 2010. Film. 12 Nov 2012. <http://2010globalmarketing.wordpress.com/2010/07/18/embracing-cultural-needs-in-a-global-market/>. Displays popular local meals found in China, India, and Europe.
Terrance, Paul. "McDonald's across the world." Business Management . N.p., 27 2009. Web. 3 Dec 2012. This article Speaks about McDonald’s dominance throughout the world.
Seah, David. Hamburger Variations. 2005. David SeahWeb. 3 Dec 2012. Picture of a Rice Burger, popular specialty meal in Japan at McDonald’s.
Zach, Tropf. Chicken Maharaja Mac/McCurry. 2009. GunaxinWeb. 1 Dec 2012. Shows how the Indian Menu does not include pork and beef but has vegetable items.
McDonald's across the world. N.d. Business Management EUWeb. 12 Nov 2012. Displays popular local meals found in China, India, and Europe.
Lacheen, Harry. McDonald's Q4 Earnings. 2009. Seeking AlphaWeb. 1 Dec 2012. Typical Japanese McDonald’s restaurant to sit and eat.
Lam, Andrew. American Fast Food Is Leading to Obesity in Asia. N.d. Organic ConnectionsWeb. 1 Dec 2012.Shows McDonald’s in a high class Japanese area, McDonald’s is a classier restaurant in Japan than it is in the United States.
. "MCD Income Statement." Yahoo Finance. Yahoo.inc, 31 2011. Web. 3 Dec 2012. <http://finance.yahoo.com/q/is?s=MCD&annual >. Provided the income statement for McDonalds for 2011, 2010, and 2009.
The Fries That Bind Us. N.d. n.p. Web. 1 Dec 2012. <http://djdesignerlab.com/wp-content/uploads/2011/june/infographics/infographics_10.jpg>. Provided an important infographic about Mcdonalds.
Heyes, J. D. "Natural News." Natural News. n. page. Print. <http://www.naturalnews.com/032181_job_creation_McDonalds.html>. Showed a recent boom in the hiring from McDonald’s.
. "Meats." McDonalds. N.p.. Web. 3 Dec 2012. <http://www.mcdonalds.com/us/en/food/food_quality/see_what_we_are_made_of/your_questions_answered/meats.html>. Showed how McDonalds uses local resources for its food.
2009 Store Shoot. N.d. n.p. Web. 1 Dec 2012. <http://www.mcdonalds.co.uk/content/dam/UK01NewsAssets/Press releases/Best places to work/AGM 2009 Store Gives a picture of picture perfect work at McDonald's.
Mcdonlads_employees. N.d. n.p. Web. 1 Dec 2012. <http://f00.inventorspot.com/images/mcdonalds_employees.jpg>. Gave a sort of comic images of McDonald’s staff.
. "2008 Highlights." worldwide corporate responsibility report r e s p o n s i b l e f o o d f o r a s u s ta i n a b l e f u t u r e . N.p.. Web. 1 Dec 2012. Gave information abot the different conservation efforts
N.d. n.p. Web. 1 Dec 2012. <http://timeoutchicago.com/sites/timeoutchicago.com/files/imagecache/timeout_492x330/378.wk.fob.wuwt.jpg>.
Two Cows. N.d. Farm PowerWeb. 1 Dec 2012. <http://www.farmpower.com/Two cows.JPG>.
Secondary sources
Entrepreneurs, Famous. Ray Kroc- Founder of McDonalds. N.d. Evan Carmichael Web. 1 Dec 2012. Founder of Mcdonalds quote about his opinion on a business strategy.
Schlosser, E. (2002). Fast food nation. New York: Houghton Mifflin Company. Used to find general Information about the history of McDonalds.
Gross, Daniel. Forbes Greatest Business Stories of All Time . San Fransisco : John Wiley & Sons Inc., 1996. Print. This Book shows Ray Kroc’s influence on the McDonalds corporation.
McDonalds, . "The Ray Kroc Story." McDonalds.com. N.p., n.d. Web. 1 Dec 2012. <http://www.mcdonalds.com/us/en/our_story/our_history/the_ray_kroc_story.html>. The story of Ray Kroc shows how he was able to become one of the greatest entrepreneurs of all time.
Colleges, Online. Hamburger University. N.d. www.onlinecolleges.netWeb. 2 Dec 2012. <http://foododdity.com/wp-content/uploads/2011/08/HamburgerUniversity_page.png>. Shows the aims of the Hamburger University and its evolution.
Ray Kroc Documentary McDonalds History. 2010. Film. 1 Dec 2012. <http://www.youtube.com/watch?feature=player_embedded&v=k7bivuNlbi0>. This Documentary depicts Ray Kroc and how he chose to expand McDonalds.
"Happy Meal Ads Target Kids." CBS evening news with Katie Couric. CBS: 08 2010. Television. Used to show how McDonalds ads affect children’s choice of restaurant.
Spurlock, Morgan, dir. Super Size Me. 2004. Film. 12 Nov 2012. Studies the children’s reactions to seeing Ronald McDonald and how he is more recognized than Jesus.
"Cultural Differences: McDonald’s in Japan."http://bucknellorgtheory09.wordpress.com. N.p., 07 2009. Web. 2 Dec 2012. Explains the environment of McDonalds in Japan vs. United States. Explained by comparing the cultural values of each country.
"International availability of McDonald's products."Wikipedia . N.p., n.d. Web. 2 Dec 2012. Talks about the international expansion of McDonald’s and how they cater to religion, and cultural traditions when making specialized menus.
Bay, Ashley. "McDonalds Advertising Strategies for Why McDonalds is Successful in India." Scribd. N.p.. Web. 1 Dec 2012. Shows how business techniques in India differ from those in the U.S. and Japan (also studied in the same project).
Petrecca, Laura. "Would you like life skills with that burger job?." USA Today. 21 2005: n. page. Web. 3 Dec. 2012. Gave insight to the amount of workers McDonald’s employs worldwide.
McGrath, Jane. "How Stuff Works." How Stuff Works. n. page. Print. <http://money.howstuffworks.com/mcdonalds.htm>.
Gumbelevicius, Saidas. "McDonald's Gives Away Over 1.5 Billion Toys Every Year." Yahoo Voices. Yahoo.inc. Web. 1 Dec 2012. <http://voices.yahoo.com/mcdonalds-gives-away-over-15-billion-toys-every-year-2636248.html?cat=3>. This showed us the amount of toys that McDonald’s gave away to persuade the American child to want to eat at McDonald’s
Grennell, Amy. " McDonalds touts ties to its Oregon suppliers." Capital Press Agriculture Weekly. 12 2004: n. page. Web. 3 Dec. 2012. Gave numbers on the amount of produce McDonald’s uses from one state.
Luster, Jonas. "McDonald's: How many cows are slaughtered annually to make McDonald's hamburgers?." Quora. 13 2012: n. page. Web. 3 Dec. 2012. Told us how many cows are used for providing McDonalds with beef.
Rawstorne, Tom. "Revealed: The very unappetising truth about McDonald's chicken meals Read more: http://www.dailymail.co.uk/news/article-1278495/The-unappetising-truth-McDonalds-chicken-meals.html Told us how many Chickens are used in Fast food restaurant.
Schlosser, E. (2002). Fast food nation. New York: Houghton Mifflin Company. Used to find general Information about the history of McDonalds.
Gross, Daniel. Forbes Greatest Business Stories of All Time . San Fransisco : John Wiley & Sons Inc., 1996. Print. This Book shows Ray Kroc’s influence on the McDonalds corporation.
McDonalds, . "The Ray Kroc Story." McDonalds.com. N.p., n.d. Web. 1 Dec 2012. <http://www.mcdonalds.com/us/en/our_story/our_history/the_ray_kroc_story.html>. The story of Ray Kroc shows how he was able to become one of the greatest entrepreneurs of all time.
Colleges, Online. Hamburger University. N.d. www.onlinecolleges.netWeb. 2 Dec 2012. <http://foododdity.com/wp-content/uploads/2011/08/HamburgerUniversity_page.png>. Shows the aims of the Hamburger University and its evolution.
Ray Kroc Documentary McDonalds History. 2010. Film. 1 Dec 2012. <http://www.youtube.com/watch?feature=player_embedded&v=k7bivuNlbi0>. This Documentary depicts Ray Kroc and how he chose to expand McDonalds.
"Happy Meal Ads Target Kids." CBS evening news with Katie Couric. CBS: 08 2010. Television. Used to show how McDonalds ads affect children’s choice of restaurant.
Spurlock, Morgan, dir. Super Size Me. 2004. Film. 12 Nov 2012. Studies the children’s reactions to seeing Ronald McDonald and how he is more recognized than Jesus.
"Cultural Differences: McDonald’s in Japan."http://bucknellorgtheory09.wordpress.com. N.p., 07 2009. Web. 2 Dec 2012. Explains the environment of McDonalds in Japan vs. United States. Explained by comparing the cultural values of each country.
"International availability of McDonald's products."Wikipedia . N.p., n.d. Web. 2 Dec 2012. Talks about the international expansion of McDonald’s and how they cater to religion, and cultural traditions when making specialized menus.
Bay, Ashley. "McDonalds Advertising Strategies for Why McDonalds is Successful in India." Scribd. N.p.. Web. 1 Dec 2012. Shows how business techniques in India differ from those in the U.S. and Japan (also studied in the same project).
Petrecca, Laura. "Would you like life skills with that burger job?." USA Today. 21 2005: n. page. Web. 3 Dec. 2012. Gave insight to the amount of workers McDonald’s employs worldwide.
McGrath, Jane. "How Stuff Works." How Stuff Works. n. page. Print. <http://money.howstuffworks.com/mcdonalds.htm>.
Gumbelevicius, Saidas. "McDonald's Gives Away Over 1.5 Billion Toys Every Year." Yahoo Voices. Yahoo.inc. Web. 1 Dec 2012. <http://voices.yahoo.com/mcdonalds-gives-away-over-15-billion-toys-every-year-2636248.html?cat=3>. This showed us the amount of toys that McDonald’s gave away to persuade the American child to want to eat at McDonald’s
Grennell, Amy. " McDonalds touts ties to its Oregon suppliers." Capital Press Agriculture Weekly. 12 2004: n. page. Web. 3 Dec. 2012. Gave numbers on the amount of produce McDonald’s uses from one state.
Luster, Jonas. "McDonald's: How many cows are slaughtered annually to make McDonald's hamburgers?." Quora. 13 2012: n. page. Web. 3 Dec. 2012. Told us how many cows are used for providing McDonalds with beef.
Rawstorne, Tom. "Revealed: The very unappetising truth about McDonald's chicken meals Read more: http://www.dailymail.co.uk/news/article-1278495/The-unappetising-truth-McDonalds-chicken-meals.html Told us how many Chickens are used in Fast food restaurant.